Google Ads Agency to
Skyrocket Your Growth

Google Ads Management Services that Make a Difference:

Do you feel like your Google ads aren’t helping your bottom line? That you’re spending money on ad campaigns that aren’t leading to growth – just treading water? Rather than continue to shovel money into a pit labeled “poorly optimized Google Ads campaigns,” it’s time to call SevenAtoms. As a veteran Google Ads agency, we’ve worked with clients across numerous industries, turning struggling paid campaigns into profit engines.

Blind trial-and-error is a waste of money. You and your business deserve better. At SevenAtoms, we’ve managed hundreds of Google Ads campaigns – we already know what works and what won’t. From optimizing keywords and reorganizing messy account and campaign structures to designing compelling copy and creatives and more, we’ll overhaul your Google Adwords campaigns for the best results.

It’s time to see how our Adwords management company can turn your Google Ads into profit for your business.

Types of Google Ads:

Google Ads offers a variety of ad formats, each designed to achieve different marketing objectives and reach audiences in unique ways. Here’s an overview of the primary types of Google Ads:

1. Search Ads

What They Are:
Text-based ads that appear at the top or bottom of the search engine results pages (SERPs) when users search for specific keywords.

Key Benefits:

  • High Intent: Targets users actively searching for products or services.
  • Measurable ROI: Pay-per-click (PPC) model ensures you only pay when someone clicks your ad.
  • Customizable: Allows for keyword targeting, ad extensions, and customized ad copy.

2. Display Ads

What They Are:
Visual banner or image ads that appear on websites within the Google Display Network (GDN), which includes millions of sites, apps, and online publications.

Key Benefits:

  • Wide Reach: Access a broad audience across diverse websites.
  • Visual Impact: Leverage images, graphics, and even rich media to capture attention.
  • Targeting Options: Use demographic, interest, and contextual targeting to reach potential customers.

3. Video Ads

What They Are:
Ads that appear on YouTube and other video partner sites. These can be in-stream ads (skippable or non-skippable) or video discovery ads.

Key Benefits:

  • Engaging Content: Leverage storytelling and rich visual content.
  • Extensive Reach: Tap into YouTube’s vast, global audience.
  • Diverse Formats: Choose between different video ad formats to suit your campaign goals.

4. Shopping Ads

What They Are:
Product-based ads that appear on Google Search and the Google Shopping tab. These ads include product images, prices, and your business name.

Key Benefits:

  • E-commerce Focus: Ideal for retailers looking to showcase products directly in search results.
  • Visual Appeal: Helps customers quickly see what you’re selling.
  • Purchase Intent: Targets users who are in the consideration phase of their buying journey.

5. App Ads

What They Are:
Ads designed specifically to drive app downloads and engagement across Google’s networks, including Search, Play, YouTube, and the Display Network.

Key Benefits:

  • Cross-Platform Promotion: Reach users across various devices and platforms.
  • Automated Optimization: Google’s machine learning optimizes your bids and ad placements for the best performance.
  • User Acquisition: Ideal for promoting mobile apps and increasing in-app engagement.

6. Local Ads

What They Are:
Ads that help local businesses promote their offerings to nearby customers. These ads can appear on Google Maps, Search, and the Display Network.

Key Benefits:

  • Geo-Targeting: Reach customers in specific geographic areas.
  • Enhanced Local Presence: Ideal for brick-and-mortar businesses looking to drive in-store visits.
  • Integration with Local Listings: Leverage Google My Business information to enhance ad relevance.

7. Smart Ads (formerly Smart Campaigns)

What They Are:
Automated ad campaigns designed for small businesses or advertisers who prefer a more hands-off approach. These campaigns use Google’s machine learning to optimize ad performance.

Key Benefits:

  • Ease of Use: Simplified campaign management with automated bidding and ad placement.
  • Time-Saving: Minimal setup required while still benefiting from powerful targeting and optimization.
  • Performance-Focused: Google continuously adjusts your campaign to improve results based on your goals.

Google Performance Max Ads:

Unlock the full potential of Google with our Google Performance Max marketing service. Performance Max is a potent tool that uses Google’s machine learning to place your ads where they’ll be most effective across all Google platforms — like Google Search, Shopping, YouTube, Gmail, and more — ensuring maximum visibility and reach. Our agency specializes in crafting and optimizing Performance Max campaigns to target audiences based on your most valuable customers.

Our campaigns are powered by data and our experience, which we combine with your business goals to create dynamic campaigns that automatically adjust to find the most effective channels and strategies. This means better results and higher returns on your advertising spend. Our commitment to continuous monitoring, learning, and optimization will ensure that you won’t find a better Google Performance Max advertising partner anywhere else. Let us turn insights into actions — and conversions.

How Our Google Ads Agency Works

Google Ads Research:

Walking blindly through a Google Adwords campaign is going to waste your money. Before we start, we ensure we have a comprehensive understanding of not just your business, but your industry – your brand, your products, and your competitors. Then we analyze your existing paid campaigns, identifying critical keywords you may not yet be targeting, including long-tail keywords that present key opportunities for curious shoppers.

Google Ads Strategy:

Lesser Google Ads management agencies will use the same strategy for all of their clients. We think you and your business deserve better than that. Our customized Google Adwords agency strategies are much more cost-effective and efficient at driving leads and sales. We’ll design a strategy around your business’ unique goals, your target customers, and your brand and product offerings. We’ll also include detailed demographic targeting to ensure that your ads are going in front of the right eyeballs – people who will be the most interested.

Google Ads Setup:

When setting up your Google Adwords campaigns, our first order of business is to create a properly organized account structure, including ad groups, retargeting lists, keywords and negative keywords, product feeds, and more. We’ll then create ads – both creatives and copy – that will speak to your target audience and drive them to a purpose-built landing page to help them move forward on the conversion process.

Google Ads Optimization & Reporting:

We’re not the type of Google Ads agency who sets up a campaign and washes our hands of it. We monitor all our ongoing campaigns, taking note of what works – and what doesn’t – and ensure that we’re making your advertising dollars go as far as possible.

We keep you and your team up to date on your Google Adwords performance with comprehensive monthly dashboards and reports, and ensure that we’re continuously adjusting your campaigns for maximum effectiveness.