Google My Business (GMB), now known as Google Business Profile (GBP), is a free tool by Google that allows businesses to manage their online presence across Google Search and Google Maps. It helps businesses improve their visibility, attract local customers, and enhance their brand reputation.
With more than 90% of consumers searching for local businesses online, having a well-optimized GMB profile can increase foot traffic, phone calls, and website visits. Here’s why it’s crucial:
A fully optimized GMB profile improves your business’s ranking in Google’s Local Pack (the top three business listings shown on Google Search). The higher your business appears, the more visibility and potential customers you attract.
People trust Google’s recommendations. A well-maintained GMB profile with good reviews, photos, and updated information builds trust among potential customers.
With GMB, customers can:
✔ Call your business with one click
✔ Get directions to your location
✔ Visit your website
✔ Message your business directly
✔ Read and leave reviews
GMB provides useful data, including:
📊 How customers found your business (Search vs. Maps)
📊 What actions they took (calls, clicks, messages)
📊 Peak hours for customer visits
📊 Where your customers are coming from
Unlike paid ads, GMB is completely free and helps businesses gain organic visibility in local searches.
Encourage happy customers to leave positive reviews
Respond to reviews professionally (both positive and negative)
Reply to queries to build trust with potential customers
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